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Monsanto: Innovation, Controversy, and Global Impact
Monsanto was one of the most influential and controversial agribusiness companies in the world. Founded in 1901 in St. Louis, Missouri, the company began as a producer of food additives and industrial chemicals. Over the decades, Monsanto evolved into a global leader in agricultural biotechnology, focusing mainly on genetically modified seeds and herbicides.
Marcelo Serafim
Sep 2, 20253 min read


The Apollo Missions
The Apollo missions were a series of spaceflights carried out by NASA between 1961 and 1972, designed to land humans on the Moon and bring them safely back to Earth. These missions were not only technological marvels but also symbols of human determination, innovation, and the desire to explore beyond our planet. The program was initiated during the height of the Cold War and represented a key aspect of the so-called “Space Race” between the United States and the Soviet Union
Marcelo Serafim
Aug 29, 20254 min read


Book Review - Thinking, Fast and Slow
Daniel Kahneman’s Thinking, Fast and Slow is a groundbreaking exploration of the human mind and the way we make decisions. Published in 2011, the book summarizes decades of research in psychology and behavioral economics, for which Kahneman was awarded the Nobel Prize in Economic Sciences in 2002. Its central theme is the interaction between two systems of thinking that guide our judgments and actions.
Marcelo Serafim
Aug 29, 20254 min read


The Concept of Freedom: A Complex Balance
Freedom is one of the most cherished concepts in human society. It generally refers to the ability of individuals to make choices, express opinions, and pursue their lives without undue interference from external forces. Philosophers, politicians, and ordinary people have debated the meaning and limits of freedom for centuries. Yet, despite its universal appeal, freedom is neither absolute nor the same across different societies. The way it is understood and practiced often d
Marcelo Serafim
Aug 26, 20254 min read


The Iliad: Homer’s Epic of War and Humanity
The Iliad , attributed to the ancient Greek poet Homer, is one of the foundational works of Western literature. Composed around the 8th...
Marcelo Serafim
Aug 26, 20254 min read


The Entrepreneurial Manager: A Harvard Business School Perspective
1. Introduction At Harvard Business School (HBS), the concept of the entrepreneurial manager goes beyond the idea of someone who merely...
Marcelo Serafim
Aug 15, 20254 min read


It’s a Bird… It’s a Plane… It’s Superman
Superman, the quintessential superhero, first soared into the public consciousness in June 1938 with his debut in Action Comics #1, created by writer Jerry Siegel and artist Joe Shuster. This landmark issue introduced Kal-El, a baby sent from the doomed planet Krypton to Earth, where he was raised as Clark Kent by a Kansas farming couple, Jonathan and Martha Kent. Endowed with extraordinary powers—super strength, flight, x-ray vision, and more—due to Earth’s yellow sun, Super
Marcelo Serafim
Aug 14, 20257 min read


McDonald’s and Their Real Estate Empire
When people think of McDonald’s, they often imagine hamburgers, fries, and the golden arches. However, the real secret behind the company’s long-term profitability lies not just in selling fast food but in its massive real estate holdings. McDonald’s is, in fact, one of the largest commercial real estate owners in the world, with a business model that cleverly combines franchising with property investment.
Marcelo Serafim
Aug 14, 20254 min read


The Burning of the Library of Alexandria: A Tragic Loss of Knowledge
The Library of Alexandria is one of the most legendary cultural centers of the ancient world. Founded in the Egyptian city of Alexandria,...
Marcelo Serafim
Aug 14, 20254 min read


Coca-Cola vs. Pepsi: A Century-Long Battle of Brands
Introduction The rivalry between Coca-Cola and Pepsi is one of the most iconic in business history. Spanning more than a century, these...
Marcelo Serafim
Aug 7, 20254 min read


The Magnitsky Law: A Powerful Tool for Global Accountability
The Magnitsky Law, officially known as the Magnitsky Act , is a significant piece of legislation first passed in the United States in 2012. It is named after Sergei Magnitsky, a Russian tax advisor who uncovered large-scale corruption by government officials and was later imprisoned and allegedly tortured to death in a Moscow jail in 2009. The law was enacted to hold accountable foreign individuals responsible for human rights abuses and corruption, denying them entry into th
Marcelo Serafim
Aug 4, 20254 min read


Whales: The Gentle Giants of the Ocean
Whales are among the largest and most intelligent creatures on Earth. They belong to the cetacean family, a group of fully aquatic...
Marcelo Serafim
Jul 29, 20255 min read


The Looming Cloud: Understanding the US-Brazil Tariff War
The delicate balance of international trade is once again under strain, with a significant tariff war brewing between two major global players: the United States and Brazil. This escalating tension, marked by the recent announcement of a sweeping 50% tariff on Brazilian exports to the US, threatens to reshape established trade routes and inflict considerable economic damage on both sides. While seemingly a sudden development, this conflict stems from a complex interplay of ec
Marcelo Serafim
Jul 28, 20256 min read


The Theory of Evolution
The theory of evolution is one of the most important scientific concepts in biology. Proposed by Charles Darwin in the 19th century, it explains how species change over time through a process called natural selection. According to this theory, organisms that are better adapted to their environments tend to survive and reproduce more successfully, passing their advantageous traits to the next generation. Over long periods, this process leads to the emergence of new species.
Marcelo Serafim
Jul 24, 20254 min read


Bond, James Bond: The History of 007
The James Bond film franchise, also known as 007 , is one of the most enduring and iconic in cinematic history. Created by author Ian...
Marcelo Serafim
Jul 12, 20254 min read


Levi's Jeans: From Gold Rush to Global Icon
Levi’s jeans, one of the most recognized clothing brands in the world, began with a simple idea during America’s 19th-century Gold Rush. In 1853, Levi Strauss , a German immigrant, moved to San Francisco to open a dry goods business. At the time, miners and laborers needed durable workwear, so Strauss partnered with tailor Jacob Davis to create tough trousers reinforced with copper rivets. This marked the birth of the first blue jeans, patented in 1873.
Marcelo Serafim
Jul 12, 20254 min read


Near-Death Experiences: A Glimpse Beyond Life
A Near-Death Experience (NDE) is a profound personal event that occurs when someone is close to death or has been clinically dead and...
Marcelo Serafim
Jul 10, 20254 min read


Albert Einstein: The Genius Who Changed Science Forever
Albert Einstein is widely regarded as one of the greatest scientific minds in history. Born on March 14, 1879, in the city of Ulm, in the Kingdom of Württemberg, Germany, Einstein displayed an early curiosity about the nature of the world. His family moved to Munich, where he began his education. Although he struggled with traditional schooling methods, Einstein showed an extraordinary ability for mathematics and physics from a young age.
Marcelo Serafim
Jun 30, 20254 min read


The History of Video Games: From Atari to the Modern Console Wars
1. The Birth of Home Gaming: Atari The video game revolution began in the early 1970s when Atari was founded by Nolan Bushnell. Atari...
Marcelo Serafim
Jun 27, 20254 min read


Nespresso: The Art of the Perfect Cup and a Masterclass in Brand Success
Nespresso, a brand synonymous with convenient, high-quality coffee, stands as a remarkable case study in modern marketing and product...
Marcelo Serafim
Jun 27, 20256 min read
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