The Most Important Brands in the World
- Marcelo Serafim
- Oct 20, 2023
- 2 min read
Have you ever wondered which companies are the biggest and most well-known in the world? These companies are called "brands," and they are known for their products and services that people all around the globe use. Let's explore some of the most important brands in the world!

Apple: Apple is famous for its iPhones, iPads, and Mac computers. They are known for their sleek design and innovative technology.
Amazon: Amazon is the world's largest online retailer, selling everything from books and clothes to electronics and groceries.

Google: Google is a search engine that helps you find information on the internet. It's also known for products like Google Maps and YouTube.
Microsoft: Microsoft creates software like Windows and Office, used by millions of people worldwide.
Coca-Cola: Coca-Cola is one of the most popular and recognizable soft drink brands globally.
McDonald's: McDonald's is a fast-food restaurant known for its burgers, fries, and Happy Meals.

Nike: Nike is a well-known sports brand, famous for its athletic shoes and clothing.
Samsung: Samsung produces a wide range of electronics, from smartphones to televisions.
Toyota: Toyota is a major car manufacturer, producing cars and trucks known for their reliability.
Disney: Disney is famous for its animated movies and theme parks, like Disneyland.

Questions:
What is a brand, and why are they important?
Which brand is known for its iPhones and Mac computers?
What does Amazon specialize in selling?
Which company is famous for its search engine and YouTube?
Name a well-known brand that produces athletic shoes and clothing.
Vocabulary:
Innovative: Introducing new ideas, methods, or products.
Retailer: A business that sells products directly to consumers.
Soft drink: A non-alcoholic beverage, like soda.
Fast-food: Quick-service restaurants that serve pre-prepared food.
Reliability: The quality of being dependable or trustworthy.
Phrasal Verb:
Bring up: To raise or mention a topic for discussion. Example: "During the meeting, John brought up the idea of a new marketing strategy."
American Idiom:
Burning the midnight oil: Working late into the night. Example: "She's been burning the midnight oil to finish her project."
Grammar Tip:
In the text, we used the simple present tense to talk about the most important brands in the world. When discussing general facts or things that are always true, it's common to use the simple present tense. For example, "Apple is famous for its iPhones" or "Disney is known for its animated movies."
Listening
Homework Proposal:
Choose one of the brands mentioned in the text and write a short paragraph about why you think it's successful.
Research a brand that is not mentioned in the text and create a short presentation about its products and services.
Find a news article about a recent development or change related to a famous brand and write a summary of it.



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