How to Compose the Selling Price of a Product or Service (Pricing)
- Marcelo Serafim
- Feb 24
- 5 min read
Updated: Apr 2
Determining the selling price of a product or service is one of the most critical decisions a business owner must make. It directly impacts profitability, market competitiveness, and customer perception. Pricing too high might alienate potential buyers, while pricing too low could undermine your revenue or signal poor quality. To strike the right balance, several factors must be meticulously considered, including costs, market demand, competition, and perceived value. This article explores the process of calculating an effective selling price and the key elements to account for.
